Data: The One Tool on Every Remarketing Superhero’s Belt
Prepare for the motivation of Metrica! Her superpower is helping remarketers put data to practical, valuable use in their businesses. When it comes to data, decision-makers are largely in one of two camps:
1. “Let’s get in front of it.” These leaders have dedicated people and re-engineered processes to put metrics, KPIs, scorecards, and other analysis front and center for nearly every decision.
2. “If you can’t beat ‘em, join ‘em.” The industry stalwarts who rightfully trust gut instinct and the power of relationships but know that data-driven decisions carry more weight and usually lead to better outcomes.
Notice the absence of the data denier, defector, or outright refuser. That person hasn’t existed—at least not in a leadership role—for years. Which leads us to the current environment where we have more data than ever, but still struggle to make best use of it.
Enter Metrica: She represents the powerful potential of data-driven decisions. Her job (ok, ok, our job at AutoIMS, working with you), is to conquer some of the most common barriers in achieving new levels of confidence with your data. Two roadblocks that often arise:
1. Access: Sourcing data from your company’s host systems, auctions and other partners may be easier than you think. Yet many come with ill-formed plans for how to use it. What problem needs solving? Who’s performance needs measuring? Where would more confidence help in decision-making?
2. Consistency: From one data source to another, and one time period to the next, inconsistent data leads to loss of confidence and wasted time and effort. Creating smart, well-planned integrations that can automatically check for anomalies is critical. Setting and monitoring expectations with data sources, like auctions, also lends to more success.
Putting data to work for you, instead of the other way around, can seem daunting at first. That’s where good partners can help. Behind Metrica, AutoIMS has over 20 years of database and integration experience as remarketing’s crucial data conduit. We are confident brokering and participating in multi-party planning sessions in the quest to arm you with the technology-driven solutions needed to succeed be a superhero in the boardroom and beyond.
Ready to talk data? We’re standing by to brainstorm with you at 888-683-2272 or solutions@autoims.com.